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December 17, 2008

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steve

very useful informative & full of knowledge blog
my Six Steps to a Successful Home Page

Didier Grossemy says, this can be a distinct competitive advantage for you... meaning converting or not and of course getting a return on your investment.

Step #1. Ask yourself a few questions

* Why are you building a website or landing page?
* What will be your expected conversions?

1. E-commerce — adding an item to a shopping cart and beginning the checkout process.
2. Lead generation — filling out a registration form to accept an offer (generally free) with the implicit understanding that this may lead someday to a sale.
3. Branding/education — spending a significant amount of time examining and/or interacting with content on the site that the Home page is a gateway for
4. Relationship — opting-in to receive communications from the brand/publisher on an ongoing basis.
5. Membership — registering to actively use the site on an ongoing basis in exchange for either payment, an implied agreement to view advertising, or to allow one's activity data to be measured.
6. Viral — telling personal and professional contacts about the Home page, perhaps via an email tool, blog links, word-of-mouth, etc.

Didier Grossemy Blog |Didier Grossemy On Linkedin | Didier Grossemy Profile

free ads

Thanks for providing this useful information

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