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Job Title |
Senior Account Manager |
Back to Job Board |
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Posted Date |
1/21/2009 |
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Expiration Date |
2/28/2009 |
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Referral Bonus Available? |
No |
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953 |
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Brief Job Summary |
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-Work with MillerCoors’ field marketing managers (
Wisconsin , MN and Dakota Units) on developing, executing and leveraging key alliance marketing plans, local marketing initiatives and events in support of each unit’s business and brand objectives.
-Miller Lite Alliance roster includes: Milwaukee Bucks, Summerfest, Ethnic Festivals, Milwaukee Brewers, The Rave, Wisconsin State Fair, Green Bay Packers, Minnesota Vikings, WE Fest, Sturgis, among several others.
-Currently, the Coors alliance workload is TBD but candidate should be ready to take on any additional programs requested by the client.
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Essential Duties and Responsibilities |
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Strategic
Alliance work
-Analyze the business impact that alliance and special event activation will have on local market’s bottom line and consumer perception/awareness of the brand(s), as well as ways to enhance or change the activation to achieve sales goals set during DMA/budget planning.
-Provide insight on assets, activation, and execution and how each will affect the program or sponsorship being developed.
-Actively participate in client meetings to learn about brand positioning, trimester programming, and internal processes (e.g. OSEP distributor ordering).
-Learn the three tier system, MillerCoors distributor network and MillerCoors sales structure, and knowing the roll each plays in activation and building programs in the on and off-premise
-Identify and recognize local market sponsorship or distribution opportunities for MillerCoors that support local sales and marketing objectives
-Monitor/report competitor’s activity in the local market and understand the industry and how it operates, not just how MillerCoors functions
-Provide proactive and on-going development of activation concepts for MillerCoors FMMs, including the creation/ideation of new programming that can be executed in the on and off premise chain accounts and major on premise independent accounts.
Management & Planning
-Oversee multiple project work for all marketing alliances, while implementing a structured execution process of event marketing practices.
-Prepare contact reports after meetings to communicate the local market happenings and upcoming deliverables to all attending as well as corporate personnel (GMR & MillerCoors).
-Maintain tracking systems to manage budgets, contractual assets (tickets, signage, etc.), timelines for special events, and vendor information.
-Develop event recaps in a timely manner to ensure they are completed within 30 days after the program.
-Build and maintain relationships with sport and entertainment alliance personnel.
-Work with local Team Enterprise personnel on integrating promo teams into activation.
-Continuously manage expectations and perceptions of distributors, field marketing managers (main client contacts), corporate, alliance and vendor personnel.
Execution
-Act as point person for all alliance and special event execution within market area.
-Establish, coordinate and execute all assigned on-site activities with the goal of continually enhancing MillerCoors properties and events
-Develop timelines and communication as needed to layout responsibilities, status reports and next steps to local market team for special events.
-Work with team or venue personnel for troubleshooting on event days, confirming appropriate needs and staffing, etc.
-Work with distributors to ensure there is assistance with set-up/tear-down, product delivery, and POS needs as necessary.
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Required Knowledge, Skill and Abilities |
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-Experience working with professional franchises (NFL, NBA, MLB, and NHL) or venues within a team organization, league, marketing agency or as corporate sponsor.
-Experience marketing consumer product packaged goods (CPGs) and linking team/event sponsorship to measurable business goals and objectives.
-Excellent communication skills (verbal and written), willingness to present activation plans to sales team and distributor network.
-Proactive behavior for anticipating client’s programming needs
-Ability to develop and articulate creative ideas.
-Time management, organizational skills, and ability to multi-task; all are essential to the performance of this position.
-Adaptability to develop strong relationships and manage multiple partners, vendors, manufacturers, and programs.
-Strong personality that can communicate and handle different management styles both internally and from the client side.
-Ability to deal with constructive criticism and deliver on high expectations |
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Education Requirements |
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-4+ years of experience in sports & event marketing, with background in sponsorship and events and experience working with major sports leagues or franchises. CPG experience and knowledge of the three tier system are a plus.
-Bachelor’s degree from an accredited four-year college or university. Master’s degree in sports management may substitute for some work experience. |
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Physical Demands |
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The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or touch objects or controls and talk or hear. The employee is frequently required to stand, walk, and reach above shoulders, kneel, stoop or crouch. Specific abilities required by this job include close vision, the ability to lift up to 50 pounds unassisted, and sitting for extended periods of time. |
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